Make Your Conversion Funnel Work for You
Most visitors don’t buy right away. Use email automation to nudge them through each step, from first glance to checkout, and beyond. Retainful helps you do it with less effort.
Every day, visitors land on your ecommerce store, but not all of them convert into paying customers. Some leave after browsing, others abandon their carts, and a small percentage might make a purchase.
What if you could guide more of these visitors seamlessly through each step of their buying journey, turning them from curious window-shoppers into loyal customers?
This is where the conversion funnel comes into play—and how email automation becomes your most valuable tool for success.
What Is the Conversion Funnel?
The conversion funnel is the journey every customer takes, from the moment they first hear about your brand to the point when they make a purchase.
It includes several key stages:
Awareness: Users become aware of your brand.
Consideration: They start exploring your products and pricing.
Decision: They make the choice to purchase.
Action: They complete their purchase.
The goal? To move as many users as possible from one stage to the next without losing them along the way.
But here’s the challenge: 90% of people who visit your store won’t convert on their first visit. That’s where email automation helps bridge the gap.
Why the Conversion Funnel Matters for Ecommerce
Tracking where users drop off in the funnel is difficult, but it’s crucial for optimizing conversions.
Knowing where your potential customers are and how to nudge them forward can make a massive difference to your business.
Automated emails can target users at every stage of the funnel, helping guide them from awareness all the way to action.
Here’s how you can optimize each stage of the funnel using email automation.
Stage 1: Awareness – Introducing Your Brand
At the top of the funnel, customers are just learning about your brand. Your goal is to keep them engaged and interested.
Welcome emails are a great first step. They introduce new visitors to your products, share your brand story, and give them a reason to stick around.
Example in Action:
When someone signs up for your newsletter, they instantly receive a welcome email that thanks them for joining, introduces them to your top-selling products, and provides a special first-time discount to motivate them to take the next step.
Stage 2: Consideration – Keeping Them Engaged
Once customers are aware of your brand, they start comparing your products with others. This is where retargeting emails come in handy. You can send personalized product recommendations or reviews that help build trust and encourage customers to explore further.
Example in Action:
A user visits your site, adds products to their cart, but doesn’t check out. An automated retargeting email reminds them of the items in their cart, highlights customer reviews, and includes a limited-time offer to encourage them to move to the next step in the funnel.
Stage 3: Decision – Converting Shoppers into Buyers
At this stage, customers are close to making a purchase but may still need a little push. Abandoned cart emails are critical here. In fact, studies show that abandoned cart emails can recover 15-20% of lost sales. Offering a discount or free shipping could be the extra incentive they need.
Example in Action:
A user who leaves items in their cart receives an abandoned cart email with a 10% discount and free shipping if they complete their purchase within 48 hours. This nudge helps convert them from a hesitant shopper into a paying customer.
Stage 4: Action – Encouraging Repeat Purchases
Even after a customer makes a purchase, the funnel doesn’t end. The focus now shifts to retention—keeping them engaged and encouraging future purchases. Post-purchase emails thanking customers for their business, offering loyalty rewards, and suggesting related products can keep them coming back for more.
Example in Action:
A customer makes a purchase, and two days later, they receive a post-purchase email thanking them, offering 20% off their next order, and recommending products that complement what they just bought. This builds loyalty and ensures they stay in the funnel for future purchases.
Key Takeaways:
The conversion funnel is the path every customer takes from becoming aware of your brand to making a purchase.
Email automation helps guide customers through every stage of the funnel—from awareness to action—without requiring manual effort.
Use welcome emails, retargeting emails, abandoned cart emails, and post-purchase emails to ensure no customer drops off at any stage of the funnel.
Retainful can help you automate and optimize your entire conversion funnel, turning more visitors into loyal customers.
Ready to start optimizing your funnel with email automation? Try Retainful today and watch your conversions grow!